I DU HOVNO is a small Australian company that was founded by Czech artist Honza Valik in July 2014. It is located at Cronulla beach, in Sydney. The brand name was inspired by the lifestyle of Australian surfers, which Honza and his friends fully embraced.
The company prioritizes exclusivity over profits and intends to produce small batches of apparel instead of mass production. Most of their products are hand designed and crafted for specific purposes. In 2016, I DU HOVNO began a small project called “SICK LIFE,” which refers to a unique lifestyle centered around watersports.
